Celebrating Australia’s creative excellence, diversity and innovation.
Australia now is an initiative of the Australian Government celebrating Australia’s creative excellence, diversity and innovation.
Each year, the program is delivered in a country or region of strategic significance. The program strengthens and deepens bilateral ties, and raises Australia’s profile as an innovative, creative nation – while building understanding beyond our landscape and lifestyle. Australia now promotes Australia’s cultural exchange, institutional networks, collaboration and people-to-people links while reflecting the cultural richness of Australia. Australia now demonstrates how contemporary Australia draws on our strong Indigenous culture and multicultural heritage, while promoting Australia as a key destination for tourism, study, research, innovation and investment.
Most of all Australia now is about building relationships for the future.